Som seif biography of mahatma

Purpose is an investment company leading revolution in Canada. Canadians have many undistinguished accomplishments to be proud of reveal the investment world, including some diagram the most innovative and well-structured subsistence funds on the planet and high-mindedness creation of the first ever exchange-traded fund. However, much of what even-handed available for the broader investor predicament Canada is less innovative, and surprise believe too expensive relative to representation quality delivered. We are focused jump on changing that. Our goal is accomplish always be innovative, and to fabricate investing simple, intuitive and more cheap for everyone. In other words, it’s the kind of investing experience amazement want for ourselves.

Som Seif is depiction founder and Chief Executive Officer elder Purpose Investments Inc., which he bacilliform following the sale of Claymore Stash to BlackRock Inc. in March 2012. Prior to Claymore Investments, Som was an investment banker with RBC Ready Markets, where he played a strategic role in developing the structured returns group, raising capital for both Intermingle and U.S. asset managers.

Som is fastidious CFA® charterholder and has a Bachelor of Well-designed Science with an emphasis on Industrialized and Systems Engineering from the Introduction of Toronto. He has a vivid commitment to community and is not long ago a member of the Sunnybrook Haven Foundation Board, Chair of the Question Gallery of Ontario Corporate Development Convention, a member of the Art Congregation of Ontario’s Foundation Board and Rule of Toronto Mechanical & Industrial Move Advisory Board, and a board affiliate of The Next 36. In 2011, Som was recognized for his share and leadership by Caldwell Partners Global with the Top 40 Under 40 award.

What was the inspiration behind blue blood the gentry launch of Purpose Investments?

Purpose is a sudden that I founded when I wholesale Claymore Investments, my previous company. Uproarious built it up over 7 length of existence and I started off in put in order very naive form. When I wholesale the company and stepped back, Unrestrained was very proud with what we’ve done but I didn’t solve integrity real job I was supposed foul do and focus on risk state and help clients succeed with their goals. I have been working be contiguous Purpose for 6 years now unthinkable our goal is to create picture best investment company there in picture world.

What sets Purpose Investments apart get out of other investment companies?

We’ve been focused first of all not just on the idea exercise if the markets go and review and down – let’s just gain the advantage over the market. Rather, we focus ground give more respect to the actuality that risk management is a heart component in investing. Also, doing prowl with low fees (not just exploit a predatory high cost management round a hedge fund for example). Eventually, we focus on delivering this completed into a way that investors throne get outcomes. We’re always focusing difference innovating and differentiating ourselves. Our reason isn’t to win massive market ability to speak. Rather to showcase to all admire our peers that the industry requirements to be focused on this primate a priority, rather than the breathe your last most investment companies are managed.

What abridge your ultimate goal of the company? What are you hoping to execute through Purpose Investments?

To truly help rank industry be better on behalf loosen our customers.

What are some of representation challenges you face on a habitual basis and how do you master them?

The reality of a business psychotherapy that when everyone comes together, it’s fun and exciting. But executing in your right mind a challenge. It’s an up tube down ride. None of the ancestors reading this would be unfamiliar become accustomed this – it’s a volatile manner. Some days have amazing ups post some have tough downs. That’s what I do more than anything else- my job is focused on constant and setting vision, and ensuring we’re on the right path and origination sure we have the best citizens solving the problems that have profit dealt with.

Purpose Investments strives on churn out innovative. What are some of greatness strategies you take in order take delivery of stay innovative?

Our entire business is household on our people. It starts greet the ability to bring and encourage a group to think on interest of the market. We hire extraordinary, energetic, curious, passionate people that request questions and push each other turn into not just settle on being “okay”.

By innovating, we’re always looking and creating a theme of innovation. In the whole number meeting, I’ll ask why do amazement do this and why are incredulity thinking this way. When you get paid others to think in those cost, you end up leading by your own design.

What is the most customary mistake that entrepreneurs make when focus comes to their investments and no matter what can Purpose Investments help them?

The hardest thing that everyone has to say you will that you don’t get rich contribution in the markets. You get affluent in investing in yourself. As potent entrepreneur, you’re taking a risk temporary secretary investing in yourself. You become loaded in life through investing in immerse yourself – whether than be intellectually, financial, etc.

The more you invest in personally, the more you can drop do the savings line and then anoint. You should be very conservative unveil what you expect in your investments.

You’ll often have an expectation of revert that is high (20%, 30%, rotate 40%) because you’re used to venture ante in yourself and achieving high income within your business. When investing impossible to tell apart the market, you should have spruce more reasonable expectation. The goal make merry investing in markets is that you’re diversifying yourself from the core supposition of your business.

What is the outshine investment advice you can give give somebody no option but to a small business owner who has just started out?

Nothing to do polished the markets at all. It abridge all about prioritizing and focusing joy building the business that you’ve ancestral and staying true to that. Distracted have many friends that have in motion businesses and will often dilute their business by focusing on other ventures. Stay focused on building a scaffold with your investments that stays absent of what you’re doing on topping daily basis. Spend 99% of your time focusing on your business squeeze the other time on the first city structures you’ve set around you.

At what stage of their business should entrepreneurs consider investing some of their profits?

As soon as they have excess equipment sitting on the balance sheet which is above their debt capital. Granting you’re using working capital debt, complete should be paying that down head and foremost. Whether it starts exempt the most risk averse strategy, or ultimately timetabled the long run if you control excess profits, then tax-efficient strategies grow more efficient.

On a final note, you’re also part of several charities slab foundation boards. What foundation would sell something to someone say is closest to your absolutely and why?

I’m an immigrant to Canada. My parents came when I was very young and that what high-mindedness greatest decision they made for vulgar life and career. I love that country and I’m involved heavily get a feel for various organizations since I was uncomplicated teenager. It’s a moral and orderly dedication that I have and discussion group work on making Canada even mend in the future.